tup is what you type when you mean tuple: an ordered list of things that have nothing to do with each other. That’s the plan.

The old rules still apply. Most people just stopped following them.

TupLab is the name we intend to keep.

Our products span domain research, housing data, news and personal finance. They’re different by design.

Reputation attaches to a publisher, not to a product. One name, earned once, is inherited by everything that comes after it. A new name for every product starts over every time. So everything we make ships under this one, and each thing is free to look like itself.

If you can't explain it, it isn't done.

Not a virtue. A test something can fail.